At Sally B’s Skin Yummies, we’re proud to supply an array of EWG Verified merchandise in our skincare line! The EWG (Environmental Working Group) is a company that has labored tirelessly since 1993 to reform our nation’s damaged chemical security and agricultural legal guidelines. They push industries to undertake their requirements and stand in opposition to chemical compounds of concern. They additionally educate customers with actionable data and encourage demand for safer merchandise.

EWG VERIFIED holds merchandise to the strictest requirements on your well being. This signifies that merchandise with the EWG Verified Seal have full transparency, none of EWG’s chemical compounds of concern, and a mark you may belief. The final aim of EWG Verified is for all merchandise in the marketplace to be free from dangerous chemical compounds, so that everybody’s buying choices can lastly be stress free. The Environmental Working Group can also be elevating consciousness of the necessity for actual cosmetics security reform by way of their Beauty Made Better Campaign.

However, changing into EWG VERIFIED is just not for the weary, as the method has stringent tips and a meticulous software course of. But the rewards are nice, because the seal is tangible proof that our merchandise meet and, in some instances exceed, some very strict requirements of security. 

What makes merchandise that earn the EWG VERIFICATION™ particular?

When I made a decision to show my interest right into a enterprise, I knew there could be rules and necessities that I wanted to turn into accustomed to. But as an alternative, I used to be stunned to search out out the beauty trade was self-regulating. This meant that every one the merchandise I had used all through my life might or might not have been protected.

It turned the mission of Sally B’s to make sure that each ingredient was fastidiously researched and sourced earlier than including to a formulation. We additionally wished to set our merchandise aside by being 100% clear with our labeling and advertising. But except for my confidence in our merchandise and our phrase, what would make our merchandise stand out as protected, useful, and of top quality?

We thought of certifying our merchandise as natural by the USDA Certified Organic program. While our merchandise might earn the seal, this system was written for and principally applies to meals merchandise. While our merchandise are technically protected to ingest, we do not advocate doing so! Have you heard somebody qualify their skincare buy by saying, “I solely placed on my pores and skin what I’d eat?” Our response to that’s that you simply completely wish to use natural shea butter or natural tamanu oil in your pores and skin, however you undoubtedly would not wish to eat both. 

Just earlier than we needed to make this important determination whether or not or to not apply for USDA certification, we had been launched to the EWG VERIFIED program. This program affords us the chance to earn a seal that signifies that our formulation have been scrutinized for security not like another program obtainable within the United States. It is an figuring out marker that we’re proud to placed on our merchandise.

Why usually are not all Sally B’s merchandise EWG VERIFIED?

Some of our formulation merely do not apply for verification. For instance, we label our B Unbitten as a bug repellent and there may be at the moment no “licensable class” for bug repellents.

Then there are just a few components which can be tougher to get verified, like important oils. The EWG has very strict standards relating to sure important oils.  We have been requested to provide particular testing outcomes for parts of sure important oils. For instance, with the intention to get merchandise with Organic Peppermint Essential Oil authorized, we needed to provide take a look at outcomes that measured the quantity of Pulegone, a naturally occurring compound in important oils. None of my very respected suppliers had ever examined for Pulegone. Many of our components are just too tough or costly to acquire that meet EWG’s requirements.

Even although there are challenges, we consider within the EWG VERIFIED program a lot that we’re keen to leap by way of the hoops to get our present assortment and future merchandise verified. We will replace you as merchandise turn into verified.

Why ought to customers select an EWG verified product over one that isn’t? 

The EWG program is rigorous and their requirements meet or exceed different packages.  We usually look to Europe and Canada to offer requirements of excellence in terms of formulating protected beauty merchandise.  Those international locations have banned roughly 1,300 components from beauty formulations in the marketplace. The US has solely banned 11! The EWG takes a lot of this data, in addition to their very own high quality requirements, and makes use of it when evaluating a product produced within the US.

What does EWG VERIFIED imply to Sally B’s Skin Yummies? 

This verification seal has given us the backing and the credibility to face behind what we are saying about our merchandise.  We create efficient, non-toxic options to on a regular basis merchandise. We use the best focus of licensed natural components obtainable. And now with the EWG VERIFIED seal, we will say that we’ve been scrutinized and authorized by some of the extremely really helpful sources for private care product security.

Shop our Sally B’s Skin Yummies EWG VERIFIED skincare merchandise HERE.