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As you understand, we have lately nudged the worth of our deodorants up by $1. However keep on with us (pun meant!) as a result of we promise, it is all for some fairly darn wonderful causes.

We’re not right here to take over the planet or change into a world-renowned model. Certain, seeing your identify up in lights appears interesting on the floor, however we’re down-to-earth people, and we’re right here with a reasonably easy goal.

We need to ship merchandise you like to make use of, in a enjoyable and joy-sparking means. Merchandise which have a optimistic influence on the world round us. All whereas offering snug dwelling circumstances for the Woohoo crew members who assist to make all of {that a} actuality and making Woohoo HQ a spot we need to be!

Reaching that’s no imply feat, and juggling the {dollars} performs a giant function. Significantly these final 12 months – it has been even trickier than typical, however we’re assured we will carry on maintaining on 🙂

What we’re attending to in a round-about means is that we don’t get hold of huge revenue margins at Woohoo. We select prime quality, environmentally pleasant, and happiness over earnings. Right here’s a bit extra about how our values relate to our pricing and profitability:

We don’t skimp on packaging: We select costly packaging as a result of it’s kinder to the surroundings and simpler to recycle. Our paper deodorant and lip balm tubes are way more costly than their plastic counterparts, and so are our aluminium bottles and single-plastic recyclable pumps.

High quality elements: We select premium elements as a result of they’re good for you and we use them on the proper degree to ship outcomes. We wish you to achieve for Woohoo as a result of it actually works, and you’re feeling nice inside and outside once you’re utilizing our formulation. On the subject of energetic elements, we don’t overuse them simply to make our merchandise sound higher, or underuse them to chop prices. We use the quantity that has been confirmed to work. No extra, no much less. And simply quietly, our merchandise evaluate very favourably to different manufacturers’ merchandise you may pay as much as 5x as a lot for…

Reasonably priced Costs: We all know our costs aren’t the most cost effective, however we maintain them as little as we will in order that they’re accessible to as many individuals as doable. In reality, our skincare merchandise have simply had a value discount (sure, you learn that proper… the costs are going DOWN!).

Retailers: After we promote our merchandise by shops and distributors, we’re considerably much less worthwhile than if you are going to buy instantly from us, however regardless of this we might love these channels to thrive as they’re one other means of accelerating accessibility and supporting different Australian companies. No matter the place you buy Woohoo, we’re so grateful in your assist.

Social influence: A minimum of 1% of each single sale made at woohoobody.com.au is donated to environmental causes. Admittedly I’ve had a number of days the place it has felt a bit disturbing to half with these {dollars}, however donating fills our hearts and rapidly sends stress on its means.

No Glitzy Advertising and marketing: You most likely received’t see Woohoo within the palms (or pits) of high-flying celebrities or in shiny magazines as a result of we maintain our advertising and marketing budgets lean. We depend on fabulous folks such as you to assist unfold the phrase (which is why we’re so very, very grateful in your opinions).

Reinvestment, High quality & Compliance: Each greenback of revenue that we make goes again into rising Woohoo. Proper now we’re planning a renovation at Woohoo HQ so as to add a second manufacturing clean-room so we will up the ante with extra creations so that you can take pleasure in. We’re additionally investing in an entire new High quality Assurance and Compliance framework that can make sure that our merchandise proceed to take care of world-class high quality and that we will proceed to ship our orders internationally as beauty restrictions tighten globally.

Proudly Australian Made and Owned: That is core to our values and you’ll depend on us to all the time maintain the love native. However being Australian Made and Owned does come at a price. Aussie labour, insurances, elements, and many different stuff are a *lot* extra pricey than their offshore counterparts.

Our Staff: It takes many palms to convey the magic of Woohoo to life. Whereas some corporations rent offshore, we maintain it in-house and supply native jobs in Newcastle, NSW. A few of our Woohoo Crew have been with us for 7+ years, and nonetheless going sturdy! Our sensational in-house crew is accountable for manufacturing our merchandise, selecting and packing orders, and offering 6-Star customer support . We make certain our Woohoo crew are paid above award wages and we sprinkle a number of little perks all year long to thank them for his or her mammoth efforts 🙂

We hope this little perception into the elements that influence our pricing has helped you get to know extra about who we’re and the way our values play a task in shaping Woohoo.

As all the time, we will’t log out with out letting you understand that we couldn’t do any of this with out you, so THANK YOU a lot for being on crew Woohoo. 💜💚

Phoebe, Aaron, and the Woohoo Staff